Benefits of SEO | Why Business need SEO | Lead Generation through SEO

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Want to know all of the benefits of SEO?

This list of SEO benefits will blow your mind. You will be thankful you read this.
Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo.
This blog is a warning to everyone that does not have an effective SEO strategy. You are making a huge mistake by not leveraging all of the below SEO benefits.
You are losing money every day your website is not optimized in the search engines.
Here’s why.

1. There are people searching for your products or services on search engines

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
2. SEO pulls-in quality traffic 
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion. 

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
4. SEO can decrease your cost per acquisition
Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs for SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings. 
5. SEO does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
6. Top SEO rankings provide 24/7 promotion
SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.
7. SEO builds trust and credibility
People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.
8. SEO is a long-term strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.
9. SEO makes your customers more informed
Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
10. SEO influences purchasing decisions
SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.
11. SEO is Affordable
SEO is more affordable than advertising to increase your conversions. SEO pricing typically ranges from $800-$2000 per month. However, the return is invaluable. Once you rank #1 on Google, your website will receive thousands of free hits to your website. 
12. SEO is the smartest marketing investment you can make
The benefits of SEO are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors is growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into an SEO campaign today.


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