Digital Marketing and Its Importance

Digital marketing moves at a frightening speed. Often the only way to keep up is to keep on reading. But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds.

At the Digital Marketing Institute we regularly keep up to date with a few quality blogs – the ones we know are valuable, reliable, compelling and original. But we were thinking – it would be selfish keeping them to ourselves.

That’s why we’re sharing our six favourite blogs with you so you can bookmark them, stick them in a spreadsheet or share them with your digital marketing friends. Now go on, get reading…

1. Digital Marketing News & Views: Marketing Land

What You Can Expect:

The best things about Marketing Land is that it features daily breaking news stories about all aspects of the digital marketing industry so you can get most of your digital marketing news from one place. The writers at Marketing Land often publish practical tips and strategies you can use in your own digital marketing campaigns. However, one of our favourite things about this website is that it features specialist articles written by subject matter experts.

It’s Super Useful For:

Keeping up to date with important upcoming launches and digital marketing announcements and helping you to stay ahead of the competition.

2. Digital Marketing Stats & Studies: Kiss Metrics

What You Can Expect:

Kiss Metrics specialises in analytics, marketing and testing and its blog posts reflect this specialist knowledge. You can look forward to a host of beautifully designed infographics containing the latest digital marketing statistics, studies and tests. You’ll also find an array of useful digital marketing guides that tackle subjects like email marketing, social media and customer analytics.

It’s Super Useful For:

Conducting research for your own articles and selecting useful statistics to use for your campaign proposals.

3. Search Engine Marketing: Moz Blog:

What You Can Expect:

If if you’d love to be an SEO superstar you’ll love Moz Blog – we promise. It’s packed full of useful blog posts on how to handle every element of your SEO strategy and practice – from the technical issues like how to overcome duplicate content issues to communication tactics like content strategy and relationship building. Our favourite thing about Moz Blog is that it helps you keep track and understand the mechanics behind the latest SEO updates.

It’s Super Useful For:

Step-by-step how-to guides – if you’re want to learn how to do something new in search this is the blog for you.

4. Content Marketing: Content Marketing Institute

What You Can Expect:

You can look forward to delving into original content marketing research, including information on the content marketing industry’s benchmarks, budgets and trends. The blog is home to a number of compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events. Well worth a browse and a bookmark.

It’s Super Useful For:

Learning how to craft and implement an effective and measurable content marketing strategy of your own.

5. Social Media: Social Media Examiner

What You Can Expect:

As the name suggests Social Media Examiner dispenses useful advice on all things social

media, including Facebook, Twitter, YouTube, Google+ and Pinterest and more. You can look forward to advising social media experts on how to formulate an effective social media strategy for each channel. Blog posts and articles include expert interviews, innovative case studies, reviews of the latest industry research, podcasts and the latest social media news.

It’s Super Useful For:

The strategy and case study blog posts are particularly useful for helping you plan and create your own social media strategy and content calendars.

6. Google Analytics: Occam’s Razor

What You Can Expect:

Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.

It’s Super Useful For:

Getting to grip with Google Analytics basics and learning more advanced Google Analytics tricks to help you measure your website’s and campaign’s performance.

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