Get 10 Times More Leads Through PPC Without Increasing Your Bid

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How To Increase “Lead Conversion Rate” Through PPC?

  • Lead generation through PPC (Pay Per Click), no doubt gives you an edge over your opponents
  • But it has a lead conversion rate of just 2%-2.5% approx.
  • Plus you need to invest huge sums of money to get it done. Haha!! but not now.
  • With these concepts by PWS SEO training in Meerut, you can get at least 10 times more leads at the same budget.
digital marketing course meerut
Digital Marketing Course Meerut
  • Your PPC (Pay Per Click) campaign is a very powerful trick to get new leads at a very optimized cost.
  • Once you understand the concepts, believe us, you are gonna be the king of marketing.
  • It’s worth mentioning here that “It is possible to get 25% or more lead conversion through PPC”
  • It doesn’t matter which business model you follow, B2B or B2C, just go for it.

Common Mistakes We Commit During PPC campaigns


Well, without spending our precious time, let’s dig into the details of what mistakes we commit during our PPC campaigns.
Mistake No. 1 – Using many keywords in your Ad campaign.
  • This may sound crazy, but, yes using too many keywords in your Ad campaigns is the main reason of high CPC (Cost Per Click) and low CTR (Click-Through Rate)
  • Let’s elaborate it. For example, you have a restaurant in Malviya Nagar, Delhi.
  • You are running an Ad campaign using keywords- Restaurant, Delhi, Chinese Food, Fast food in Delhi, Restaurant in Malviya Nagar.
  • When the user types “Delhi” and your Ad shows up on the screen, do you think he was searching for restaurants?
  • No, he wasn’t. What if he clicks on your Ad just like that and then aborts?
  • It will result in high CPC and low CTR (as the bounce rate will increase)
  • So, use fewer keywords and that too after knowing the user’s intention.
Digital Marketing Course Meerut
  • You will get benefited on Google searches if you’re using an optimum number of keywords bang on target.
How to identify worthless keywords?
  • To identify useless keywords, make a search on Google using your keywords, keeping in mind, what the user’s intention can be.
  • If your Ad with that particular keyword doesn’t match your intentions, kindly stop using it.
#Mistake No. 2-
  • You are using your Ad banners only for a specific audience
  • If your Ad banner targets only customers of a specific gender/ age group/ demographic location/ taste etc.
  • Digital Marketing course Meerut recommends you to change it.
  • Let’s describe what happens.
  • For example, You have a restaurant in Delhi and your Ad banner shows Chinese cuisine, Burger, Pizza and all sorts of stuff.
  • Your banner is likely to attract only youngsters or people up to the age group of 35.
  • Now the demerit is you have left a huge chunk of people (above the age of 35) uninterested in your Ad.
  • So, the ultimate thing according to Digital Marketing internship in Meerut is “design your Ad banners for all your audiences”
#Mistake No. 3-
  • Your Ad’s content doesn’t match with your landing page’s content.
  • One of the most deadly mistakes your PPC team commits is that your Ad’s content is completely opposite to your landing page’s content.
  • This will surely kill your leads.
  • For example- Here is an Ad of RBC bank, have a look at what it says-
digital marketing course in Meerut
  • It is an Ad which displays the benefits the bank is offering to its customers. Now, look at the landing page of the bank’s website-
digital marketing course meerut
digital marketing course Meerut
  • You can clearly see here that the Ad’s content of the bank doesn’t match with the content of the Bank’s website.
  • We at SEO training in Meerut strongly pitch that the content of your Ad should be according to the content of your landing page.
  • If the two contents are different, they will confuse your lead.
  • Do you think a confused lead can become your customer?
  • The answer is “NO”.
  • It is like you promises him to fix a meeting with Sachin Tendulkar but he ends up meeting some anonymous guy.
#Mistake No. 4– You offer too many choices to your customer
  • The common mistake we commit is offering too many choices
  • According to PWS Digital Marketing Institute in Meerut, it only confuses your leads
  • A confused lead can never be your customer
  • For example, I was looking for the best hotel deals in West America.
  • I came across an Ad which shows a 20% discount on hotel deals
digital marketing course meerut
Digital Marketing Course Meerut
  • When I clicked this Ad, it took me to the landing page (shown below)
  • The landing page doesn’t show any discount
  • It created disinterest in me because I didn’t get what I was looking for

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